Get to know us

Digital Marketing Made Easy

With over 20 years of experience, Out-Smarts helps organisations grow through strategic, results-driven digital marketing.

Based in Vancouver, our women-led team aligns marketing with your broader business goals—because siloed strategies don’t work.

Led by digital marketing pioneer Mhairi Petrovic, we create tailored, multi-faceted campaigns that fill expertise gaps and drive long-term growth. We make digital marketing easy, collaborative, and even fun.

Digital marketing isn’t one-size-fits-all—and it shouldn’t be. We’ve tested countless strategies, platforms, designs, and optimisations to know what works (and what doesn’t).

Using data and experience, we’ll recommend the right mix of tactics to meet your goals and create a strategy tailored to your organisation.

We’re here to make digital marketing easier to understand and more effective, helping you build a scalable, results-driven strategy that drives targeted traffic, boost conversions, and supports long-term growth. Get in touch to find out how we can make this easy for you.

Our Values

At Out-Smarts, our work is guided by four core values:

1. Respect
We treat people, clients, and communities with care, integrity, and inclusivity.

2. Quality
We deliver high-impact work through excellence and continuous improvement.

3. Trust
We build lasting relationships through honesty, accountability, and transparency.

4. Responsibility
We act with purpose, supporting people, communities, and the planet.

We’re committed to these principles and guided by a strong Code of Ethics every step of the way.

Read Our Code Of Ethics

Land Acknowledgement

Out-Smarts operates virtually from Vancouver, British Columbia, on the unceded, ancestral, and traditional territory of the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish), and səlil̓wətaʔɬ (Tsleil-Waututh) Nations. We are grateful to live and work on this land and honour the Indigenous peoples who have cared for it since time immemorial.